The pace of growth within this sector is spectacular to say the least! A very short while ago on-line social networking was considered to be strictly the preserve of the younger generation yet now it's being successfully deployed by major global brands and credited with empowering social and political change across the planet.
The major player is of course Facebook with over 600 million active daily users world-wide* but there are many others: Twitter, LinkedIn, Blogs, etc. – not forgetting the phenomenon that is YouTube! They all have a role to play in developing an on-line community which can effectively motivate interest in and create loyalty for your product, service or organisation (regardless of its size). Social media marketing is a major driver of website traffic and carefully integrating it into your marketing mix has the potential to raise your on-line profile like nothing else. It's also astonishingly good value for money!
* For the lastest Facebook active user figures see: http://newsroom.fb.com/Key-Facts
To encourage you to consider this major opportunity we've started the process of compiling the answers to the questions we get asked most frequently (FAQs) and making them available here. It comes as no surprise that the vast majority of the questions we receive are about Facebook.
We integrate Social Media into our 'News' page – find out how.
‘Facebook’ is a social-networking website originally created to allow individuals to connect and share with each other via a fully interactive website. It is credited with changing the way we communicate. Businesses, charities and special interest groups and professional individuals alike now recognise Facebook's effectiveness as a sophisticated, interactive marketing opportunity.
How can 'Facebook' help my Business?
A 'Facebook' business page offers an additional web presence using an interactive platform. This allows 'real-time' sharing of information, photographs, video and links, whilst promoting your business, driving users to your official website and encouraging interaction. You decide how you want to use it by choosing from a variety of options available.